Allgemein

Anyone who receives a warning letter or is sued for alleged trademark infringement should not focus solely on the alleged similarity between the signs. It is equally important to consider whether the trademark relied upon by the claimant can still be validly enforced at all. Particularly in the case of older, rarely used or purely […]

AI-generated advertising is fundamentally changing marketing. Whether advertising copy, product images, videos, or chatbots, artificial intelligence enables companies to create marketing materials faster and more cost-effectively than ever before. At the same time, however, new legal risks are emerging. AI-generated advertising is also subject to the requirements of unfair competition law, copyright law, and increasingly

AI-generated images, voices, and videos have become an integral part of everyday business operations. They are widely used in virtual influencers on Instagram, advertising campaigns, training videos, and many other commercial applications. Their appeal is obvious: they enable the fast and cost-effective creation of high-quality content. However, the more realistic these AI-generated materials become, the

Trademark law is constantly evolving. One of the key drivers of this development is the Court of Justice of the European Union (CJEU). Its decisions not only shape European trademark law but also have a direct impact on the case law of national courts and the day-to-day business practices of companies throughout the European Union.

Companies invest substantial resources in developing trademarks, software, designs, digital products, and valuable know-how. Particularly in technology-driven business models, these intellectual assets often represent a significant portion of a company’s overall value. The situation becomes far more problematic when, during a due diligence review, it becomes apparent that the ownership and transfer of these intellectual

Music on Instagram, YouTube, TikTok & Co.: Convenient, but Legally Risky Reels, Stories, and short-form videos have become some of the most important marketing tools on platforms such as Instagram, TikTok, and Facebook. Many businesses use the platforms’ integrated music libraries and assume that the songs provided there may automatically be used legally and without

For many businesses, Amazon is one of the most important sales channels. The consequences can therefore be severe when individual products or entire listings are suddenly suspended. The situation becomes particularly problematic when the suspension is not based on an actual infringement, but is instead used as a tool to harm competitors. In recent years,

The question of who owns the rights to design and software within a company is legally complex and highly relevant in practice. Uncertainties frequently arise, particularly when working with employees, freelancers, or agencies — sometimes involving significant economic risks. As an attorney and specialist lawyer for intellectual property law, I would like to provide an

For many companies, trademarks are among their most valuable assets. It is therefore increasingly common in practice to ask how trademarks can be commercially exploited — for example, through licensing. A trademark license agreement offers a flexible way to do this. At the same time, however, it carries significant legal and economic risks if it

Attorney-at-law and certified lawyer for intellectual property law, Stephan Schneller, advises and represents companies in main actions as well as in preliminary injunction proceedings in trademark, design, and unfair competition matters. Infringements in the field of intellectual property—particularly in trademark, design, and unfair competition law—often require swift and decisive action. In practice, significant economic interests