Intellectual Property & Industrial Property Law Munich

Anyone who receives a warning letter or is sued for alleged trademark infringement should not focus solely on the alleged similarity between the signs. It is equally important to consider whether the trademark relied upon by the claimant can still be validly enforced at all. Particularly in the case of older, rarely used or purely descriptive trademarks, it may be advisable to pursue a defence on two levels: in infringement proceedings before the civil courts and, in parallel, by filing

AI-generated advertising is fundamentally changing marketing. Whether advertising copy, product images, videos, or chatbots, artificial intelligence enables companies to create marketing materials faster and more cost-effectively than ever before. At the same time, however, new legal risks are emerging. AI-generated advertising is also subject to the requirements of unfair competition law, copyright law, and increasingly the requirements of the European AI Act. Many companies, start-ups, and other advertisers assume that responsibility lies with the provider of the AI system they

AI-generated images, voices, and videos have become an integral part of everyday business operations. They are widely used in virtual influencers on Instagram, advertising campaigns, training videos, and many other commercial applications. Their appeal is obvious: they enable the fast and cost-effective creation of high-quality content. However, the more realistic these AI-generated materials become, the greater the risk that viewers will mistake them for authentic content. This is precisely where the European AI Act comes into play. As of 2