Intellectual Property & Industrial Property Law Munich

AI-generated images, voices, and videos have become an integral part of everyday business operations. They are widely used in virtual influencers on Instagram, advertising campaigns, training videos, and many other commercial applications. Their appeal is obvious: they enable the fast and cost-effective creation of high-quality content. However, the more realistic these AI-generated materials become, the greater the risk that viewers will mistake them for authentic content. This is precisely where the European AI Act comes into play. As of 2

Trademark law is constantly evolving. One of the key drivers of this development is the Court of Justice of the European Union (CJEU). Its decisions not only shape European trademark law but also have a direct impact on the case law of national courts and the day-to-day business practices of companies throughout the European Union. For trademark owners, this means one thing above all: businesses that wish to protect and commercially exploit their trademarks effectively should closely monitor current legal

Companies invest substantial resources in developing trademarks, software, designs, digital products, and valuable know-how. Particularly in technology-driven business models, these intellectual assets often represent a significant portion of a company’s overall value. The situation becomes far more problematic when, during a due diligence review, it becomes apparent that the ownership and transfer of these intellectual property rights have not been properly documented. In practice, incomplete or missing chains of title are among the most common legal risks identified in investments,