Author name: info@schneller.legal

Deepfakes and the New Disclosure Requirement: What Users (Legal Entities and Individuals) of AI Systems Need to Know from August 2026

AI-generated images, voices, and videos have become an integral part of everyday business operations. They are widely used in virtual influencers on Instagram, advertising campaigns, training videos, and many other commercial applications. Their appeal is obvious: they enable the fast and cost-effective creation of high-quality content. However, the more realistic these AI-generated materials become, the […]

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ECJ Case Law in Trademark Law – Implications for Businesses

Trademark law is constantly evolving. One of the key drivers of this development is the Court of Justice of the European Union (CJEU). Its decisions not only shape European trademark law but also have a direct impact on the case law of national courts and the day-to-day business practices of companies throughout the European Union.

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IP Due Diligence: Why Missing Chains of Title Can Jeopardize Business Acquisitions

Companies invest substantial resources in developing trademarks, software, designs, digital products, and valuable know-how. Particularly in technology-driven business models, these intellectual assets often represent a significant portion of a company’s overall value. The situation becomes far more problematic when, during a due diligence review, it becomes apparent that the ownership and transfer of these intellectual

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Licensed Music for Reels & Stories: What Legal Risks Do Users Face?

Music on Instagram, YouTube, TikTok & Co.: Convenient, but Legally Risky Reels, Stories, and short-form videos have become some of the most important marketing tools on platforms such as Instagram, TikTok, and Facebook. Many businesses use the platforms’ integrated music libraries and assume that the songs provided there may automatically be used legally and without

Licensed Music for Reels & Stories: What Legal Risks Do Users Face? Read More »

Abusive ASIN Suspensions on Amazon: When Trademark Law Becomes a Competitive Weapon

For many businesses, Amazon is one of the most important sales channels. The consequences can therefore be severe when individual products or entire listings are suddenly suspended. The situation becomes particularly problematic when the suspension is not based on an actual infringement, but is instead used as a tool to harm competitors. In recent years,

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Who Owns the Rights to Design and Software Within a Company?

The question of who owns the rights to design and software within a company is legally complex and highly relevant in practice. Uncertainties frequently arise, particularly when working with employees, freelancers, or agencies — sometimes involving significant economic risks. As an attorney and specialist lawyer for intellectual property law, I would like to provide an

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Trademark License Agreement: What Companies Need to Consider

For many companies, trademarks are among their most valuable assets. It is therefore increasingly common in practice to ask how trademarks can be commercially exploited — for example, through licensing. A trademark license agreement offers a flexible way to do this. At the same time, however, it carries significant legal and economic risks if it

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Main Action and Preliminary Injunctions in Trademark, Design, and Unfair Competition Law

Attorney-at-law and certified lawyer for intellectual property law, Stephan Schneller, advises and represents companies in main actions as well as in preliminary injunction proceedings in trademark, design, and unfair competition matters. Infringements in the field of intellectual property—particularly in trademark, design, and unfair competition law—often require swift and decisive action. In practice, significant economic interests

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Copyright Infringement on Social Media: Is the Account Owner Liable?

Copyright infringements on social media have become one of the most common legal issues in the digital age. Images, videos, or music are shared quickly—often without checking whether such use is actually permitted. In practice, one key question keeps coming up:Who is actually liable—the person who created the content, or the account owner? The short

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Trademarks, Patents/Utility Models, or Design Protection – What Protects Your Innovation?

Anyone who develops a new idea, product, or brand quickly faces the question: How can I legally protect my innovation? The answer is not always straightforward. Depending on the business model, different types of intellectual property rights may be relevant—particularly trademarks, patents/utility models, and design protection. In this article, I explain in a clear and

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