Design law is undergoing its most comprehensive modernisation in decades. At EU level, the reform of the registered EU design system has applied since 1 May 2025, with its second phase in force since 1 July 2026. In Germany, the Bundestag adopted the Act to Modernise Design Law on 24
Advertising for aesthetic treatments is subject to strict legal requirements.In particular, presenting treatment results through before-and-after images can raise legal concerns. In its ruling of 31 July 2025 (Case No. I ZR 170/24), the German Federal Court of Justice (BGH) held that certain minimally invasive cosmetic procedures involving hyaluronic acid
German Federal Court of Justice (BGH), decision of 17 September 2026 – I ZB 58/25 Colours can have considerable economic value for companies. Some companies are recognised by their distinctive corporate colour, in some cases even before their company name or logo is noticed. It can therefore be attractive not
What Companies Need to Know Now About Greenwashing and Manufacturer Guarantees Advertising with terms such as “climate-neutral,” “environmentally friendly” or self-created sustainability labels has been a standard part of the marketing toolkit for many years. From 27 September 2026, a significant part of this practice will become legally risky, regardless
Anyone who receives a warning letter or is sued for alleged trademark infringement should not focus solely on the alleged similarity between the signs. It is equally important to consider whether the trademark relied upon by the claimant can still be validly enforced at all. Particularly in the case of
AI-generated advertising is fundamentally changing marketing. Whether advertising copy, product images, videos, or chatbots, artificial intelligence enables companies to create marketing materials faster and more cost-effectively than ever before. At the same time, however, new legal risks are emerging. AI-generated advertising is also subject to the requirements of unfair competition