August 2026

AI-generated advertising is fundamentally changing marketing. Whether advertising copy, product images, videos, or chatbots, artificial intelligence enables companies to create marketing materials faster and more cost-effectively than ever before. At the same time, however, new legal risks are emerging. AI-generated advertising is also subject to the requirements of unfair competition law, copyright law, and increasingly […]

AI-generated images, voices, and videos have become an integral part of everyday business operations. They are widely used in virtual influencers on Instagram, advertising campaigns, training videos, and many other commercial applications. Their appeal is obvious: they enable the fast and cost-effective creation of high-quality content. However, the more realistic these AI-generated materials become, the