{"id":3694,"date":"2026-04-07T15:19:49","date_gmt":"2026-04-07T13:19:49","guid":{"rendered":"https:\/\/schneller.legal\/trademarks-patents-utility-models-or-design-protection-what-protects-your-innovation\/"},"modified":"2026-04-07T16:26:32","modified_gmt":"2026-04-07T14:26:32","slug":"trademarks-patents-utility-models-or-design-protection-what-protects-your-innovation","status":"publish","type":"post","link":"https:\/\/schneller.legal\/en\/trademarks-patents-utility-models-or-design-protection-what-protects-your-innovation\/","title":{"rendered":"Trademarks, Patents\/Utility Models, or Design Protection \u2013 What Protects Your Innovation?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3694\" class=\"elementor elementor-3694 elementor-3688\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be0951f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be0951f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ac37b8\" data-id=\"3ac37b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a55855 elementor-widget elementor-widget-text-editor\" data-id=\"7a55855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anyone who develops a new idea, product, or brand quickly faces the question: <strong>How can I legally protect my innovation?<\/strong><\/p>\n<p>The answer is not always straightforward. Depending on the business model, different types of intellectual property rights may be relevant\u2014particularly <strong>trademarks, patents\/utility models, and design protection<\/strong>.<\/p>\n<p>In this article, <strong>I explain in a clear and understandable way which type of protection is suitable for what and what companies should pay attention to.<\/strong><\/p>\n<h2>Why the Right Protection Is Crucial<\/h2>\n<p>Without legal protection, competitors can:<\/p>\n<ul>\n<li>Copy your implemented idea<\/li>\n<li>Use your name\/brand<\/li>\n<li>Imitate your design<\/li>\n<\/ul>\n<p>Especially in highly competitive markets, this can have significant economic consequences. A well-thought-out protection strategy ensures <strong>long-term competitive advantages<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2>\nTrademark Protection: Protecting Names, Companies, and Brand Identity<\/h2>\n<p>Trademark protection primarily safeguards the identifying features of your company or source of your product.<\/p>\n<h3>What can be protected?<\/h3>\n<p><\/p>\n<ul>\n<li>Company name<\/li>\n<li>Product name<\/li>\n<li>Logos<\/li>\n<li>Slogans<\/li>\n<li>Non-technical product designs<\/li>\n<li>Sound sequences, and much much more<\/li>\n<\/ul>\n<p><\/p>\n<h3>What does a trademark NOT protect?<\/h3>\n<p>A trademark does not protect the idea, descriptive terms, or its technical innovations. It only protects a sign or brand that distinguishes goods or services from those of competitors.<\/p>\n<p><strong>Example:<\/strong><br \/>An innovative beverage cannot be protected by a trademark\u2014but the name of the beverage can.<\/p>\n<p>&nbsp;<\/p>\n<h3>When is trademark protection useful?<\/h3>\n<p><\/p>\n<ul>\n<li>When launching products or services<\/li>\n<li>When building a strong brand<\/li>\n<li>To differentiate your product or business from competitors<\/li>\n<li>No novelty required\u2014can also protect signs already in use<\/li>\n<\/ul>\n<p><\/p>\n<h2>\n<p>Patent\/Utility Model Protection: Protecting Technical Inventions<\/h2>\n<p><strong>Patents and utility models protect technical innovations.<\/strong><\/p>\n<p><strong>Requirements:<\/strong><\/p>\n<ul>\n<li>Novelty<\/li>\n<li>Inventive step<\/li>\n<li>Industrial applicability<\/li>\n<\/ul>\n<p><strong>What can be protected, for example?<\/strong><\/p>\n<ul>\n<li>Machines, devices, everyday objects<\/li>\n<li>Technical processes (patents only)<\/li>\n<li>Innovative products, active substances<\/li>\n<\/ul>\n<p><strong>Advantages:<\/strong><\/p>\n<ul>\n<li>Strong protection against imitation<\/li>\n<li>Exclusive use of the invention<\/li>\n<li>Licensing opportunities<\/li>\n<\/ul>\n<p><strong>Things to consider:<\/strong><\/p>\n<ul>\n<li>Complex and costly procedure (patents are costly; utility models are much cheaper and granted without substantive examination)<\/li>\n<li>Disclosure of the invention<\/li>\n<li>Limited duration (20 years for patents, 10 years for utility models)<\/li>\n<\/ul>\n<p><strong>Example:<\/strong><\/p>\n<p>A new energy-saving technology can be protected by a patent or utility model.<\/p>\n<h2>\nDesign Protection: Protecting Appearance and Animation<\/h2>\n<p>Design protection safeguards the visual appearance of a product.<\/p>\n<h3>\n<strong>What can be protected?<\/strong><\/h3>\n<p><\/p>\n<ul>\n<li>Shape of products or parts thereof<\/li>\n<li>Unique new Color formations and color combinations<\/li>\n<li>Lines and contours<\/li>\n<li>Surface structures<\/li>\n<li>Animations, spatial designs, and moving images<\/li>\n<\/ul>\n<p><\/p>\n<h3>What is NOT protected?<\/h3>\n<p><\/p>\n<ul>\n<li>Technical functions<\/li>\n<li>Pure ideas<\/li>\n<\/ul>\n<p><strong>Example:<\/strong><\/p>\n<p>The unique shape of a product or the design of a packaging.<\/p>\n<p><strong>When is design protection useful?<\/strong><\/p>\n<ul>\n<li>For unique product designs<\/li>\n<li>In design-driven industries (e.g., furniture, fashion, technology)<\/li>\n<\/ul>\n<p><\/p>\n<h2>\nThe Right Strategy: Combination Instead of Either-Or<\/h2>\n<p>In practice, it is rarely advisable to rely on just one type of protection.<\/p>\n<p>Many successful companies use a <strong>combination of rights<\/strong>:<\/p>\n<p>\u2022 <strong>Trademark<\/strong> \u2192 protects the name<br \/>\u2022 <strong>Design<\/strong> \u2192 protects the appearance<br \/>\u2022 <strong>Patent\/utility model<\/strong> \u2192 protects the technology<\/p>\n<p><strong>Practical example:<\/strong><\/p>\n<p>An innovative product can be protected simultaneously by:<\/p>\n<ul>\n<li>Trademark (product name)<\/li>\n<li>Design (appearance)<\/li>\n<li>Patent (technical function)<\/li>\n<\/ul>\n<p>This creates comprehensive protection against imitation.<\/p>\n<h3>Common Mistakes in Practice<\/h3>\n<p>Many companies make avoidable errors:<\/p>\n<ul>\n<li>Filing too late<\/li>\n<li>Failing to conduct a trademark search<\/li>\n<li>Focusing on only one type of protection<\/li>\n<li>Lacking an international strategy<\/li>\n<li>Publishing the innovation before filing for a patent\/utility model<\/li>\n<\/ul>\n<p>The last point is particularly critical: <strong>even your own publication can destroy patentability<\/strong>.<\/p>\n<h2>When Should Companies Act?<\/h2>\n<p>Ideally, you should address protection as early as possible\u2014preferably:<\/p>\n<ul>\n<li>Before market entry<\/li>\n<li>Before publication<\/li>\n<li>Before investor discussions<\/li>\n<\/ul>\n<p>Early advice helps <strong>avoid costly mistakes and enables a strategic approach<\/strong>.<\/p>\n<h4>Conclusion<\/h4>\n<p>Whether trademark, patent\/utility model, or design protection\u2014each serves a distinct purpose.<\/p>\n<p>Trademarks secure brand recognition, patents, utility models protect technical innovation, and designs safeguard visual appearance.<\/p>\n<p>For companies, choosing the right strategy is crucial\u2014often in the form of <strong>a combination of multiple types of protection<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07fdb5c elementor-widget elementor-widget-button\" data-id=\"07fdb5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/schneller.legal\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us now and secure your initial consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Anyone who develops a new idea, product, or brand quickly faces the question: How can I legally protect my innovation? The answer is not always straightforward. Depending on the business model, different types of intellectual property rights may be relevant\u2014particularly trademarks, patents\/utility models, and design protection. In this article, I explain in a clear and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3694","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trademarks, Patents\/Utility Models, or Design Protection \u2013 What Protects Your Innovation? - Stephan Schneller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schneller.legal\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trademarks, Patents\/Utility Models, or Design Protection \u2013 What Protects Your Innovation? - Stephan Schneller\" \/>\n<meta property=\"og:description\" content=\"Anyone who develops a new idea, product, or brand quickly faces the question: How can I legally protect my innovation? The answer is not always straightforward. Depending on the business model, different types of intellectual property rights may be relevant\u2014particularly trademarks, patents\/utility models, and design protection. In this article, I explain in a clear and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/schneller.legal\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Stephan Schneller\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-07T13:19:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T14:26:32+00:00\" \/>\n<meta name=\"author\" content=\"info@schneller.legal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"info@schneller.legal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/schneller.legal\\\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/schneller.legal\\\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\\\/\"},\"author\":{\"name\":\"info@schneller.legal\",\"@id\":\"https:\\\/\\\/schneller.legal\\\/#\\\/schema\\\/person\\\/d09409ba0c71fe06e38dd82b4db6063f\"},\"headline\":\"Trademarks, Patents\\\/Utility Models, or Design Protection \u2013 What Protects Your Innovation?\",\"datePublished\":\"2026-04-07T13:19:49+00:00\",\"dateModified\":\"2026-04-07T14:26:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/schneller.legal\\\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\\\/\"},\"wordCount\":642,\"publisher\":{\"@id\":\"https:\\\/\\\/schneller.legal\\\/#organization\"},\"articleSection\":[\"Allgemein\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/schneller.legal\\\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\\\/\",\"url\":\"https:\\\/\\\/schneller.legal\\\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\\\/\",\"name\":\"Trademarks, Patents\\\/Utility Models, or Design Protection \u2013 What Protects Your Innovation? - Stephan Schneller\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/schneller.legal\\\/#website\"},\"datePublished\":\"2026-04-07T13:19:49+00:00\",\"dateModified\":\"2026-04-07T14:26:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/schneller.legal\\\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/schneller.legal\\\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/schneller.legal\\\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/schneller.legal\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trademarks, Patents\\\/Utility Models, or Design Protection \u2013 What Protects Your Innovation?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/schneller.legal\\\/#website\",\"url\":\"https:\\\/\\\/schneller.legal\\\/\",\"name\":\"Stephan Schneller\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/schneller.legal\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/schneller.legal\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/schneller.legal\\\/#organization\",\"name\":\"Stephan Schneller\",\"url\":\"https:\\\/\\\/schneller.legal\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/schneller.legal\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/schneller.legal\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/cropped-logo-80.png\",\"contentUrl\":\"https:\\\/\\\/schneller.legal\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/cropped-logo-80.png\",\"width\":336,\"height\":80,\"caption\":\"Stephan Schneller\"},\"image\":{\"@id\":\"https:\\\/\\\/schneller.legal\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/schneller.legal\\\/#\\\/schema\\\/person\\\/d09409ba0c71fe06e38dd82b4db6063f\",\"name\":\"info@schneller.legal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a95edc05944fff68eba9e3f066ee1cb6fb25e680aef83230542a5ae85559ce9b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a95edc05944fff68eba9e3f066ee1cb6fb25e680aef83230542a5ae85559ce9b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a95edc05944fff68eba9e3f066ee1cb6fb25e680aef83230542a5ae85559ce9b?s=96&d=mm&r=g\",\"caption\":\"info@schneller.legal\"},\"url\":\"https:\\\/\\\/schneller.legal\\\/en\\\/author\\\/infoschneller-legal\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trademarks, Patents\/Utility Models, or Design Protection \u2013 What Protects Your Innovation? - Stephan Schneller","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/schneller.legal\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\/","og_locale":"en_US","og_type":"article","og_title":"Trademarks, Patents\/Utility Models, or Design Protection \u2013 What Protects Your Innovation? - Stephan Schneller","og_description":"Anyone who develops a new idea, product, or brand quickly faces the question: How can I legally protect my innovation? The answer is not always straightforward. Depending on the business model, different types of intellectual property rights may be relevant\u2014particularly trademarks, patents\/utility models, and design protection. In this article, I explain in a clear and [&hellip;]","og_url":"https:\/\/schneller.legal\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\/","og_site_name":"Stephan Schneller","article_published_time":"2026-04-07T13:19:49+00:00","article_modified_time":"2026-04-07T14:26:32+00:00","author":"info@schneller.legal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"info@schneller.legal","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/schneller.legal\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\/#article","isPartOf":{"@id":"https:\/\/schneller.legal\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\/"},"author":{"name":"info@schneller.legal","@id":"https:\/\/schneller.legal\/#\/schema\/person\/d09409ba0c71fe06e38dd82b4db6063f"},"headline":"Trademarks, Patents\/Utility Models, or Design Protection \u2013 What Protects Your Innovation?","datePublished":"2026-04-07T13:19:49+00:00","dateModified":"2026-04-07T14:26:32+00:00","mainEntityOfPage":{"@id":"https:\/\/schneller.legal\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\/"},"wordCount":642,"publisher":{"@id":"https:\/\/schneller.legal\/#organization"},"articleSection":["Allgemein"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/schneller.legal\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\/","url":"https:\/\/schneller.legal\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\/","name":"Trademarks, Patents\/Utility Models, or Design Protection \u2013 What Protects Your Innovation? - Stephan Schneller","isPartOf":{"@id":"https:\/\/schneller.legal\/#website"},"datePublished":"2026-04-07T13:19:49+00:00","dateModified":"2026-04-07T14:26:32+00:00","breadcrumb":{"@id":"https:\/\/schneller.legal\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/schneller.legal\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/schneller.legal\/marken-patente-gebrauchsmuster-gebrm-oder-designschutz-was-schuetzt-ihre-innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/schneller.legal\/en\/"},{"@type":"ListItem","position":2,"name":"Trademarks, Patents\/Utility Models, or Design Protection \u2013 What Protects Your Innovation?"}]},{"@type":"WebSite","@id":"https:\/\/schneller.legal\/#website","url":"https:\/\/schneller.legal\/","name":"Stephan Schneller","description":"","publisher":{"@id":"https:\/\/schneller.legal\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/schneller.legal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/schneller.legal\/#organization","name":"Stephan Schneller","url":"https:\/\/schneller.legal\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/schneller.legal\/#\/schema\/logo\/image\/","url":"https:\/\/schneller.legal\/wp-content\/uploads\/2024\/09\/cropped-logo-80.png","contentUrl":"https:\/\/schneller.legal\/wp-content\/uploads\/2024\/09\/cropped-logo-80.png","width":336,"height":80,"caption":"Stephan Schneller"},"image":{"@id":"https:\/\/schneller.legal\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/schneller.legal\/#\/schema\/person\/d09409ba0c71fe06e38dd82b4db6063f","name":"info@schneller.legal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a95edc05944fff68eba9e3f066ee1cb6fb25e680aef83230542a5ae85559ce9b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a95edc05944fff68eba9e3f066ee1cb6fb25e680aef83230542a5ae85559ce9b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a95edc05944fff68eba9e3f066ee1cb6fb25e680aef83230542a5ae85559ce9b?s=96&d=mm&r=g","caption":"info@schneller.legal"},"url":"https:\/\/schneller.legal\/en\/author\/infoschneller-legal\/"}]}},"_links":{"self":[{"href":"https:\/\/schneller.legal\/en\/wp-json\/wp\/v2\/posts\/3694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schneller.legal\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/schneller.legal\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/schneller.legal\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/schneller.legal\/en\/wp-json\/wp\/v2\/comments?post=3694"}],"version-history":[{"count":17,"href":"https:\/\/schneller.legal\/en\/wp-json\/wp\/v2\/posts\/3694\/revisions"}],"predecessor-version":[{"id":3711,"href":"https:\/\/schneller.legal\/en\/wp-json\/wp\/v2\/posts\/3694\/revisions\/3711"}],"wp:attachment":[{"href":"https:\/\/schneller.legal\/en\/wp-json\/wp\/v2\/media?parent=3694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/schneller.legal\/en\/wp-json\/wp\/v2\/categories?post=3694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/schneller.legal\/en\/wp-json\/wp\/v2\/tags?post=3694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}